New Digital Signage at Ashland and Richmond Stations Boosts Safety and Passenger Experience

The Virginia Passenger Rail Authority has introduced a new Passenger Information Display System (PIDS) at the Ashland and Richmond Main Street Amtrak stations, marking a significant upgrade in real-time train communication and safety. This initiative aims to provide travelers with clear, reliable updates on train arrivals, departures, and track assignments through both visual displays and audible announcements, enhancing the overall passenger experience.

Previously, passengers and volunteers relied on binoculars and manual signals to determine train schedules, often leading to confusion and safety risks, especially at stations without on-site staff. Pamela Novak, manager of the Ashland and Hanover Visitor Center, was among those who manually checked for train movements. With the new PIDS, she has happily retired her binoculars, confident that the system will ensure better safety and service for travelers.

The system’s features include adaptive sound technology that adjusts to ambient noise levels, ensuring announcements are heard clearly in various environments. It can also broadcast critical updates during service disruptions, keeping passengers informed and minimizing uncertainty.

Current installations of PIDS include stations in Lynchburg, Newport News, Norfolk, Petersburg, Williamsburg, and Richmond’s Staples Mill Road. These upgrades are part of a broader effort to modernize Virginia’s rail infrastructure, which connects major hubs such as Boston and Washington, D.C., through direct Amtrak service.

Amtrak Virginia has emphasized its commitment to accurate, timely communication across all platforms—station displays, onboard systems, mobile apps, and websites—to improve customer satisfaction. David Handera, Amtrak’s Vice President of Accessibility and Stations & Facilities, highlighted the collaborative effort with regional partners in developing this accessible, state-of-the-art system.

**Enhancing Safety and Ridership**

The integration of advanced information systems is critical for public safety. Mike McLaughlin, VPRA’s COO, explained that providing travelers with real-time updates reduces the risk of accidents, particularly at stations like Ashland where crossing tracks is restricted once a train arrives. While stations like Fredericksburg offer underpasses, the need for accurate timing information remains vital for passenger safety and convenience.

Moreover, timely information helps travelers better manage their schedules, allowing them to enjoy local amenities or make last-minute purchases, which benefits nearby businesses. McLaughlin noted that improved communication directly correlates with increased ridership, which has seen a notable rise this year.

In July, Amtrak Virginia set a monthly record with over 131,700 passengers, the second-highest monthly ridership since the service’s inception in 2009. The peak remains December 2024, with over 136,400 riders.

This growth has positively impacted local economies and tourism. Martha Miller, Ashland’s assistant town manager, expressed enthusiasm about the technological advancements, which she believes will attract more visitors and ease travel anxieties.

Katherine O’Donnell, CEO of Richmond Region Tourism, praised the investments in infrastructure, emphasizing that enhanced travel information supports a welcoming and accessible environment for visitors.

As Novak prepares to retire in October after 19 years at the visitor center, she reflects on her role in connecting travelers with the community. She recalls the significant volume of visitors—sometimes up to 100 daily—many of whom are drawn by the region’s train service.

The new displays symbolize a step forward in Virginia’s transportation landscape, reinforcing the importance of safety, information, and regional connectivity. These improvements not only streamline travel but also bolster economic development and regional tourism.

2 thoughts on “New Digital Signage at Ashland and Richmond Stations Boosts Safety and Passenger Experience”

  1. I really appreciate the focus on safety and the passenger experience in this upgrade. The old manual signals and reliance on binoculars must have been quite challenging, especially during busy periods or in poor visibility conditions. The new Passenger Information Display System seems like a huge step forward in ensuring travelers get real-time, accurate information, which is crucial not only for convenience but also for safety, particularly at crossings and less staffed stations.

    From my experience traveling through similar systems in other regions, timely and clear information really does reduce anxiety — especially during delays or service disruptions. I wonder how the integration of the PIDS with mobile apps enhances overall communication. Has anyone noticed a significant difference in their travel planning or convenience since these systems were implemented?

    Also, it’s encouraging to see this kind of infrastructure being expanded across multiple stations in Virginia. I believe that investing in communication technology can really boost ridership and local economic growth. What do others think about the potential for further technological innovations in regional transit to continue improving safety and passenger satisfaction?

    1. Reading about the new Passenger Information Display System at Ashland and Richmond stations is quite exciting. From my experience visiting similar upgraded stations, such real-time displays and audible announcements make a noticeable difference in passenger confidence and safety. I remember times when unclear schedules or manual signals caused some confusion, especially during busy hours or in inclement weather. The introduction of adaptive sound technology is particularly impressive because it ensures announcements are clear regardless of ambient noise.

      It makes me wonder, how are these systems integrated with mobile apps or online platforms? I believe that combining station displays with real-time digital updates could further streamline travel planning for users. Also, as these upgrades are expanding across multiple stations, how do they plan to handle potential technical issues or outages? In my view, maintaining robust back-up systems is crucial for continuous, reliable communication.

      Overall, these tech advancements seem like a positive step toward safer, more efficient train travel. Have others noticed a difference in their journeys, especially around safety and information clarity? I’d love to hear more about how passengers are experiencing these updates in everyday use.

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