Virginia’s Ashland and Richmond Main Street stations have recently upgraded their passenger information systems, significantly improving safety and the overall ridership experience. These enhancements include modern Passenger Information Display Systems (PIDS) that offer real-time updates on train arrivals, departures, and track assignments through clear visual displays and audible announcements. This technological leap addresses longstanding issues, such as confusion over train timings and track locations, which previously relied on volunteers and rudimentary signage.
Pamela Novak, who manages the Ashland and Hanover Visitor Center, formerly used binoculars to assist travelers in identifying train arrivals — a practice now rendered obsolete by the new displays. As Novak explains, the increased ridership following the pandemic has heightened demand for reliable information, especially at stations lacking in-person staff. The new systems aim to mitigate safety risks by providing timely alerts, particularly at stations like Ashland where crossing tracks after train arrivals is restricted.
The Virginia Passenger Rail Authority has collaborated with Amtrak and local transit agencies to deploy PIDS at several key stations, including Lynchburg, Newport News, Norfolk, Petersburg, Williamsburg, and Richmond’s Staples Mill Road. The system is designed to function effectively in varying environmental conditions, adjusting volume based on ambient noise and delivering updates during service disruptions.
According to Amtrak officials, this upgrade aligns with their commitment to enhancing customer communication across all platforms, from station displays to mobile apps. The initiative aims to foster safer, more efficient travel, ultimately encouraging higher ridership.
The improvements have already contributed to a surge in passenger numbers. In July, Amtrak Virginia recorded its second-highest monthly ridership since 2009, with over 131,700 passengers—only slightly below the December 2024 record. This uptick benefits local economies, boosting tourism and supporting small businesses.
Officials emphasize that access to current train information not only enhances safety but also helps travelers optimize their schedules, such as fitting in a quick stop for refreshments before boarding. As transportation infrastructure evolves, the emphasis on accessible, real-time data becomes increasingly critical for modern rail travel.
Looking ahead, community leaders like Martha Miller in Ashland and Katherine O’Donnell of Richmond Region Tourism are optimistic. Miller notes that the new displays have transformed the town’s approach to managing increased ridership, especially during events requiring parking adjustments. O’Donnell highlights that clear, instant communication supports the region’s reputation as a welcoming and accessible destination.
As Novak prepares to retire in October after nearly two decades at the visitor center, she reflects on how integral the train station has been to Ashland’s identity. The new technology marks a significant milestone in this ongoing relationship, promising safer and more efficient travel for future generations.